Privacy Policy

1. Introduction

This Privacy Policy explains how GetPetTag collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Data Controller

GetPetTag is the data controller responsible for your personal data.

3. Personal Data We Collect

We may collect and process the following:

Identity Data (name)
Contact Data (email, phone number)
Delivery Data (address)
Transaction Data (orders and payments)
Technical Data (IP address, browser type, device info)
Usage Data (website interactions)

4. How We Use Your Data

We process your data to:

Fulfil and deliver your orders
Communicate regarding your purchase
Provide customer support
Improve our website and services
Send marketing communications (only where consent is given)

5. Legal Basis for Processing

We rely on:

Contractual necessity (order fulfilment)
Legitimate interests (business improvement, fraud prevention)
Consent (marketing communications)
Legal obligations

6. Data Sharing

We may share your data with:

Logistics and delivery partners
Payment processors
IT and platform providers
Marketing and analytics providers

All third parties are required to respect your data and comply with applicable laws.

7. International Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards (e.g. Standard Contractual Clauses).

8. Data Retention

We retain personal data only as long as necessary:

Order data: up to 6 years (legal/accounting purposes)
Marketing data: until consent is withdrawn

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request erasure
Restrict processing
Data portability
Withdraw consent at any time
Lodge a complaint with the ICO (Information Commissioner’s Office)

10. Cookies & Tracking

We use cookies and similar technologies to:

Operate the website
Analyse traffic
Personalise content and ads

You can manage cookie preferences via your browser or cookie banner.

11. Data Security

We implement appropriate technical and organisational safeguards to protect your data against unauthorised access, loss, or misuse.

12. Contact

For any privacy-related requests:
contact@getpettag.co.uk